Your dashboard may look fine. But can your team trust the numbers?

I help SaaS, ecommerce, and agency teams find tracking gaps, broken conversions, and reporting issues across GA4, GTM, ads, CRM, and Looker Studio. Then turn them into a clear fix plan.

Request a mini audit View relevant work

GA4 GTM Looker Studio BigQuery Google Ads Meta Ads CRM SQL Reporting Automation

Audit → Issue List → Fix Plan Check the tracking, review the reporting logic, and prioritize what to fix first.

Who this is for

For teams that already have data. But do not fully trust their reporting.

📊

SaaS & B2B teams

Track leads, signups, trials, pipeline, and revenue across GA4, CRM, ads, and dashboards.

🛒

Ecommerce & DTC brands

Understand which ads, channels, and campaigns actually drive revenue across Shopify, GA4, and paid media.

🏢

Marketing & web agencies

Get GA4/GTM, client reporting, tracking QA, and Looker Studio support for client projects.

⚙️

Growth & operations teams

Reduce manual reporting and make weekly KPI dashboards easier to trust and maintain.

Common issues

Common reporting issues I help uncover

GA4 events firing inconsistently

Conversions not mapped correctly

GTM tags firing in the wrong conditions

Source / medium / campaign tracking issues

Looker Studio showing missing or "not set" dimensions

Ads, GA4, CRM, and revenue numbers not matching

Dashboards that look clean but are hard to use for decisions

Manual reporting workflows that take too much time

Core offer

What is included in a Tracking & Reporting Mini Audit

Tracking review

Check GA4, GTM, conversions, and key tracking logic for obvious gaps or errors.

Reporting logic review

Review dashboard metrics, dimensions, filters, and data source connections.

Data flow check

Check how data moves between GA4, ads, CRM, Shopify, Stripe, BigQuery, or Sheets.

Issue list

Identify what looks unreliable, duplicated, missing, unclear, or worth fixing.

Next-step plan

Provide a clear fix plan with scope options if implementation is needed.

Handoff notes

Summarize what was checked, what changed, and what still needs attention.

Deliverable: A short audit summary with key findings, priority fixes, and a clear recommended next step your team can actually use.

How we can work together

Start small, then fix what matters

Start here

Mini Audit

From $400

A lightweight review of your current tracking and reporting setup. Best when you are not sure whether your numbers are reliable.

Fixes & Implementation

From $800

I help fix the issues found in the audit: GA4/GTM setup, conversion tracking, dashboard logic, or broken reporting flows.

Reporting Automation Setup

From $1,500

For teams that need a clean reporting workflow, connected data sources, or a recurring dashboard system for weekly or monthly decisions.

Monthly QA & Support

From $300/month

Ongoing checks, small fixes, dashboard updates, and reporting QA so the system keeps working after the initial setup.

Final pricing depends on the number of tools, data sources, tracking issues, and dashboard complexity. If the scope is unclear, we can start with a mini audit first.

Not ready to request an audit yet?

See a few relevant projects first and decide whether this kind of support fits your team.

View relevant work

Relevant work

Projects related to tracking, reporting reliability, automation, and dashboard workflows.

Tracking QA screenshot

Marketing Tracking & Looker Studio Reporting Setup

Anonymous digital experience project

Set up a new GTM structure, configured GA4 event tracking, validated live event collection, and built Looker Studio reporting views so interaction data could be reviewed more reliably.

GA4 GTM Looker Studio Event Tracking Reporting QA

Anonymized dashboard view

Canadian Fitness BI Dashboard System

Multi-location fitness business

Built a BigQuery + Apps Script + Looker Studio reporting system. Reduced manual reporting work and helped the team monitor churn, members, classes, and operational KPIs consistently.

BigQuery Looker Studio Apps Script BI Dashboard Reporting Automation

Anonymized workflow mockup

U.S. Insurance PDF & Data Automation

U.S. insurance operations team

Automated extraction and standardization of data from multiple PDF formats using Python, regex, and Excel/VBA workflows. Reduced manual processing and improved data consistency for operational reporting.

Python PDF Extraction Data Validation Excel Automation Workflow Automation

Why work with me

I focus on the layer behind the dashboard

A dashboard is only useful if the data behind it is reliable. I do not just build charts. I look at the tracking logic, data flow, metric definitions, and reporting workflow behind them.

I work best with teams that need someone technical enough to handle GA4, GTM, SQL, BigQuery, and automation, but practical enough to explain the issues clearly to non-technical stakeholders.

Bilingual Korean-English consultant with global client experience
Strong mix of analytics, automation, BI, and client communication
Comfortable working across messy tools, spreadsheets, APIs, dashboards, and reporting workflows
Can work across tracking, dashboard logic, and automation instead of treating them as separate problems
Clear handoff notes so your team knows what was checked, what changed, and what still needs attention
Focused on practical systems that teams can actually use and maintain

Not sure if your reporting setup is reliable?

Send me a short description of your current tools, dashboards, and tracking setup. I can let you know whether a mini audit would be useful and what I would check first.

Request a mini audit

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Thanks. I received your request and will review your setup within 1 to 2 business days.

If anything is missing, I will follow up by email.

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